Branding Ineptitude

Currently making the rounds among Browns fans under the subject heading,

"Why we keep losing."

Palintology

More good stuff at drawger.

The real measure of success

If any marketing folks out there come across this post, please chime in.

This comes from a client presentation I was party to a couple of months ago.

(This also comes from my notebook of posts I was planning to make this past summer.)

You work for "Company A" making widgets.

You are in competition against Companies B, C & D.

Is it a common measure of your brand's success and reputation in the marketplace by comparing the percentage of buyers that are "Caucasian" for each of the four brands?

So if 75% of Brand C's buyers are Caucasian and 50% of Brand A's buyers are Caucasian, Brand C is the stronger brand.

Is that normal?

Learning the ways of the force.

I recently came across this post from the guys at American Copywriter that I've found to be especially helpful this week.

If you get a chance, check it out.

Jedi Copywriter.

"Shiiiiiit. I'm broke m'damn self."

1) I'd love to see what they passed on to produce this.

2) I wonder what percent of revisions had to do with logo size.

I'm not your damn 'Bro.'

"Don't mean to be a dick, but you can stop calling me bro."

Energy Efficient Pimpin'

Smart Car body kits.

Start here.

Go here.

Very cool.