More good stuff at drawger.Tuesday, September 30, 2008
Wednesday, September 24, 2008
The real measure of success
If any marketing folks out there come across this post, please chime in.
This comes from a client presentation I was party to a couple of months ago.
(This also comes from my notebook of posts I was planning to make this past summer.)
You work for "Company A" making widgets.
You are in competition against Companies B, C & D.
Is it a common measure of your brand's success and reputation in the marketplace by comparing the percentage of buyers that are "Caucasian" for each of the four brands?
So if 75% of Brand C's buyers are Caucasian and 50% of Brand A's buyers are Caucasian, Brand C is the stronger brand.
Is that normal?
This comes from a client presentation I was party to a couple of months ago.
(This also comes from my notebook of posts I was planning to make this past summer.)
You work for "Company A" making widgets.
You are in competition against Companies B, C & D.
Is it a common measure of your brand's success and reputation in the marketplace by comparing the percentage of buyers that are "Caucasian" for each of the four brands?
So if 75% of Brand C's buyers are Caucasian and 50% of Brand A's buyers are Caucasian, Brand C is the stronger brand.
Is that normal?
Learning the ways of the force.
I recently came across this post from the guys at American Copywriter that I've found to be especially helpful this week.
If you get a chance, check it out.
Jedi Copywriter.
If you get a chance, check it out.
Jedi Copywriter.
Monday, September 22, 2008
"Shiiiiiit. I'm broke m'damn self."
1) I'd love to see what they passed on to produce this.
2) I wonder what percent of revisions had to do with logo size.
Headphone Heat - Free The Robots
A friend of mine, knowing I have a fondness for robots(read: geek), gave me a copy of this EP and it has stayed in the ride and in the headphones.
It has proven to be great concepting - and drinking - music.
Free The Robots on MySpace
Free The Robots on Blogspot
Tuesday, September 16, 2008
Thursday, September 11, 2008
I was working at a rather large company’s corporate HQ in a quite shitty job with my headphones on.
One of my co-workers came into my area with a work order, so I took off my headphones and before I could say anything, she said, "Two planes just hit the World Trade Center, one on each side," gesturing with her hands.
“Really (or something like that)," I replied, immediately putting down my walkman.
I stood up and started to leave to go to the cafeteria, where there was a TV.
"Where are you going?"
"To... see... what… happened."
"Oh," she said before turning and walking back to her desk, presumably to get back to work.
When I got to the cafeteria, which was nearby, people were steadily streaming in as word spread throughout the corporate campus.
After some time, I walked back to my department to find everyone sitting at his or her desk, working. As if the most significant event in modern American history wasn’t happening at that very moment.
Just something I remember from that day.
One of my co-workers came into my area with a work order, so I took off my headphones and before I could say anything, she said, "Two planes just hit the World Trade Center, one on each side," gesturing with her hands.
“Really (or something like that)," I replied, immediately putting down my walkman.
I stood up and started to leave to go to the cafeteria, where there was a TV.
"Where are you going?"
"To... see... what… happened."
"Oh," she said before turning and walking back to her desk, presumably to get back to work.
When I got to the cafeteria, which was nearby, people were steadily streaming in as word spread throughout the corporate campus.
After some time, I walked back to my department to find everyone sitting at his or her desk, working. As if the most significant event in modern American history wasn’t happening at that very moment.
Just something I remember from that day.
Wednesday, September 10, 2008
Step your ad game up
While on my summer hiatus, I kept a notepad with me to jot down thoughts and ideas for the blog.
Some of those ideas aren't so timely anymore, some you'll be seeing in the coming days. (weeks)
Well, the folks at Crooksandliars beat me to one.
Barack needs to step his ad game up, big time.
They say what I've been thinking since Barack got spanked in Ohio earlier this year by Hillary .
"It’s not that Obama’s ads are bad by any normal metric. They’re well produced and they usually hit the right themes. The problem is that they’re very conventional. Obama is supposed to exude change. But his ads don’t. They look like the ads we see every election cycle: images, text, and video footage linked together by the voice of a professional narrator. They may be marginally effective, but they are exceedingly forgettable and often make Obama come across as just another politician playing the same old game..."
Read the rest of the article here.
Some of those ideas aren't so timely anymore, some you'll be seeing in the coming days. (weeks)
Well, the folks at Crooksandliars beat me to one.
Barack needs to step his ad game up, big time.
They say what I've been thinking since Barack got spanked in Ohio earlier this year by Hillary .
"It’s not that Obama’s ads are bad by any normal metric. They’re well produced and they usually hit the right themes. The problem is that they’re very conventional. Obama is supposed to exude change. But his ads don’t. They look like the ads we see every election cycle: images, text, and video footage linked together by the voice of a professional narrator. They may be marginally effective, but they are exceedingly forgettable and often make Obama come across as just another politician playing the same old game..."
Read the rest of the article here.
Tuesday, September 9, 2008
Monday, September 8, 2008
Saturday, September 6, 2008
Terrorist Fist Jab For John Ridley
Full article at The Huffington Post:
If you get 18 million people to vote for you in a national presidential primary, you're a "phoney." Get 100,000+ people to vote you governor of the 47th most populous state in the Union, you're "well loved."
If you are biracial and born in a state not connected to the lower 48, America needs darn near 2 years and 3 major speeches to "get to know you." If you're white and from a state not connected to the lower 48, America needs 36 minutes and 38 seconds worth of an acceptance speech to know you're "one of us."
If you give your wife a dap on stage, it's actually a "terrorist fist jab." If your daughter licks her palm so that she can slick down your youngest child's hair on national TV it's an "adorable moment." (Seriously, forget about abstinence only, teach these folks some grooming skills).
If your pastor rails against inequality in the United States of America, you're an "extremist." If your pastor welcomes a sermon by a member of Jews for Jesus who preaches that the killing of Jews by terrorists is a lesson to Jews that they must convert to Christianity, you're a "fundamentalist."
If you're 18, white, and get a 16 year old girl pregnant "life happens." If you're 18, black, and impregnate a 16 year old girl, you're a "registered sex offender."
If you get 18 million people to vote for you in a national presidential primary, you're a "phoney." Get 100,000+ people to vote you governor of the 47th most populous state in the Union, you're "well loved."
If you are biracial and born in a state not connected to the lower 48, America needs darn near 2 years and 3 major speeches to "get to know you." If you're white and from a state not connected to the lower 48, America needs 36 minutes and 38 seconds worth of an acceptance speech to know you're "one of us."
If you give your wife a dap on stage, it's actually a "terrorist fist jab." If your daughter licks her palm so that she can slick down your youngest child's hair on national TV it's an "adorable moment." (Seriously, forget about abstinence only, teach these folks some grooming skills).
If your pastor rails against inequality in the United States of America, you're an "extremist." If your pastor welcomes a sermon by a member of Jews for Jesus who preaches that the killing of Jews by terrorists is a lesson to Jews that they must convert to Christianity, you're a "fundamentalist."
If you're 18, white, and get a 16 year old girl pregnant "life happens." If you're 18, black, and impregnate a 16 year old girl, you're a "registered sex offender."
Thursday, September 4, 2008
Wednesday, September 3, 2008
Ketchup
Franklin had a hectic summer...
Franklin almost got his ass fired.
Franklin has been doin' a lot of stuff for other people, while neglecting his own shat.
Franklin is tired of family drama.
Franklin needs to make more ads.
Franklin can't decide what's worse. Committees or focus groups.
Franklin wants to vomit every time he sees a Liberty Mutual Crash rip-off TV spot.
Franklin learned how seriously white people take slow pitch softball.
Franklin only watched two movies this summer.
Franklin really hates revisions.
Franklin loves swag.
Franklin was reminded how helpful golf is professionally.
Franklin spent a good month not giving a shat about shat.
Franklin has overdosed on politics.
Franklin was seriously tempted to pull ye olde race card, but chose otherwise.
Franklin learned that ideas are not as important as PowerPoints.
And most importantly...
Franklin is still the black guy in the office.
Sorry for the absence.
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